RECEIPT #BRIAN-
SEP 04, 2024
PREDICTION BY
Brian Wieser“U.S. ad spending is expected to grow 7.2% to $381 billion in 2024, excluding political ad spending, according to industry analyst Brian Wieser of consultancy Madison and Wall. Including political spending, U.S. advertising is expected to grow 10.5% to $397 billion.”
FOLLOW-UP
This revised prediction of 7.2% growth for core US ad spend and higher figures including political spending was directionally accurate and broadly in line with how the 2024 market ultimately performed according to major industry benchmarks.
ORIGINAL SOURCE
Ad Age